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Local SEO - GMB SEO Services

What is Local SEO and Why you need Expert SEO Service?

All businesses that operate and have a physical location address, target local audience or serve a specific Geographic area for business, can benefit a lot more with professional Local SEO service. You will be surprised to know that close to 50% searches on Google search are done for in-and-around area requirement.

Local SEO has some prominent terms associated with it mainly:

Local Pack: It appears at the top of SERPs of local search results and generally lists 3 most relevant organic search results alongside the Google map snippet with pins to either all the ranking businesses or highlighting the Google Business Listing Page of just one business. So if you do not have a Google Business Profile (GBP) you cannot list/rank under the Local Pack!

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Local Finder: It shows the extended list of all relevant local businesses but the link to click-open the local finder page must be clicked by the Internet user. One needs to click on the ‘More Places’ button that is just towards the end of local pack search results.

Google MAPS: It displays the same top and extended search results similar to the Google Business Profile results as in the local pack and local finder but here it has a long list of results – business name along address and contact showing on the left and its respective locations within the Google Map on the right.

Now; since the local pack results are displayed right at the top (just below paid-sponsored ads) and before the organic search results, small businesses have a high chance of ranking in local searches, cater to local customers and increase their sales, provided your business’s local SEO is sorted right! eWeb Promotions can assist you to reach the top! Get in touch with us today.

Who Needs Local SEO Presence?

  • Local Businesses – For example Hospitality Venues - Restaurants, Medical-Nursing Homes, Pet Clinics, Education Centers, Cineplex & Shopping Malls, Legal-Consultant Services, Electrical-Hardware Stores, Beauty Salons, Fitness-Gyms, etc
  • Brands with Multi-Branch Locations – Food & Beverages Outlets – Starbucks, Dominos, Pizza Hut, Mc Donalds, Apparels – Burberry, Gucci, Levis, Prada, Cosmetics – L’Oreal, Revlon, Lakme, Footwear – Adidas, Nike, Woodland, Bata, Puma, Electronics – Apple, Samsung, OnePlus, Oppo, Sony etc
  • Service-Area Businesses (SABs) – Businesses that directly serve at different local locations - your home or office area location and where customers need not visit the listed business’s physical location. For example- services of electricians, plumbers, pest control, cleaners, etc.

 

Locally searched requirements could be of any products, services, or even an about/ information search. The extended long-tail keywords used are mainly ‘near me’, or ‘city, town, suburb’ name at the end of main search key-phrase. Use of such long-tail target keywords are especially beneficial for new businesses as they chance a much faster search ranking for locally searched keywords. Our SEO specialists research and use the best blend of target keywords - that is a mix of both locally searched keywords and high volume keywords, so you enjoy the SEO benefits of local search rankings as well as domestic and Global search level.

Google My Business (GMB) listing can be created with or out without having a website though having one is an added bonus in achieving your search engine optimization goals and we at eWeb Promotions are here to SEO optimize and pass on the maximum benefits of off-page SEO to you.

Google local search results algorithm typically takes into account three main factors that is distance, relevance, and prominence to find the best match for your search. We undergo and make use of series of seo strategies for local seo optimization – create, manage, and optimize your Google Business Profile Account, build local citations, perform on-page website optimization, regularly monitor competitors’ GMB status – their Google Review counts Vs your Google Reviews and content, fake negative comments management, getting more Google reviews from satisfied and happy customers etc. read more about our ORM services here online reputation management, stay up to date with Google latest Algorithms & News and more. Our SEO team has comprehensive knowledge and core practical experience to help your business be found online and rank in top local search results.

 

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